TIME TRAIL @ LDF 2022

TIME FLIEs.
We ARE THE NAVIGATORS

In collaboration with Design District, London

London Design Festival 2022

A 12-stop interactive trail around greenwich peninsula exploring our relationship to time.

The world we live in is not just made of, but by time. It affects how we work, live, play, think about the future and the past.

As our world gets faster and the future closer – have we lost sense of our place in history and our own agency of how we spend our time?

We partnered with London’s most exciting new creative destination, Design District Greenwich Peninsula to activate their incredible site.

We designed an interactive 12-stop Time-themed trail (pulling on Greenwich’s historical link with time) which took visitors on an interactive Quest that inspired curiosity and wonder.

How did people creatively explore time on the trail?
💬 People left voice notes for their future selves
🌀 Experienced deep time through nature connection
🕊 Created origami based on their earliest memories
✍️ Wrote multi-generational planning permissions
🔮 Spoke to descendants about life in 150 years time and more!

THE AIM

Reframe peoples perception of time and their relationship to it through place-based creative exploration, whilst seamlessly guiding through Design District.

Our Time Trail saw 1000+ visitors over 9 days, attracting everyone from students, families, designers and curious passers by. 

“An amazing mix of thought provoking questions, activities and adventure. Loved the different formats for each Quest.”